Capelle aan den IJssel, 8 December 2025
Vanad Engage today announces a strategic rebranding and will continue under the name Vanad Interactions. The introduction of Vanad Interactions marks the shift toward a digital-first strategy within an integrated service proposition that brings together people, technology, and many years of CX expertise. “Organisations are facing a fundamental change,” says Lenhard Los, CEO of Vanad Interactions. “The breakthrough of AI and voice-driven interaction calls for a new approach to customer interaction and customer experience. With Vanad Interactions, we help our clients successfully make this transition.”
Redefining Customer Experience
With its renewed approach, Vanad Interactions aims to bring the customer perspective and customer experience back into every interaction. We make organisations accessible and reachable again. Simple with fast and clear answers and personal where it truly matters: in cases of escalation, complexity, and impact. We learn from every interaction and provide insights for continuous improvement. We strive for a customer experience that truly resonates.
Customer contact must be reinvented
The transformation of customer contact requires a fundamentally different approach: from human-driven processes supported by systems, to systems handling standard work while people manage exceptions and continuously improve the system. This requires clear data, customer processes, new skills, and a future-proof architecture. “AI is not a tool; it is a new organisational model,” says Lenhard Los, CEO. “Only through the combination of domain knowledge, technology, and human empathy can scalable customer interaction be achieved with a truly distinctive customer experience.”
Our mission remains unchanged: to make every interaction easy, personal, and valuable.
With Vanad Interactions, the company takes a powerful step toward the future, where people and technology together create meaningful customer experiences and sustainable organizational growth.
About Vanad Interactions
Vanad Interactions is a specialist in AI automation and human customer contact solutions. Through a unique combination of automated customer processes, human service, and data-driven insights, the company helps organisations transform their customer experience and operate more efficiently. With its own technology, Vanad Interactions operates internationally and supports clients across various sectors, including telecom, retail, energy, mobility, and financial services. Vanad Interactions is part of the VANAD Group: a family-owned enterprise with companies in technology, data, and CX.